has also strengthened its marketing function. With Payton Schuette now serving as Marketing Director, Lenard Crafted Homes is formalizing its message and expanding its visibility—particularly around the healthy-home differentiator and its client experience philosophy. ADAPTING TO ECONOMIC REALITIES WITHOUT LOSING QUALITY Like every builder, Lenard Crafted Homes has felt the impact of interest rates, labor availability, and material cost shifts. The company has responded by building more control into its delivery model. Lenard has created vertical alignment through related service companies, including insulation and painting, allowing more consistency where quality and pricing volatility can otherwise disrupt schedules. The firm also maintains strong relationships with longtenured trade partners—many of whom have worked with the company for decades. Lenard credits one additional practice with sustaining loyalty: trades are paid reliably and on time, regardless of client payment timing. In his view, that consistency earns trust that protects schedules and workmanship—particularly in a tight labor market. 50 BUSINESS VIEW MAGAZINE VOLUME 13, ISSUE 01
RkJQdWJsaXNoZXIy MTI5MjAx