appliance packages; they’re selecting from the entire marketplace. TECHNOLOGY THAT SUPPORTS TRANSPARENCY To maintain clarity throughout a complex, high-touch build, Lenard Crafted Homes uses Buildertrend as its core client portal and project management platform. Change orders, invoicing, selection approvals, photo documentation, scheduling updates, and payment tracking are centralized in one system, allowing clients to stay informed regardless of location. Weekly schedule updates and daily photo progress help reduce uncertainty and support proactive decisions—an approach that reinforces trust while keeping timelines realistic. A RELATIONSHIP MODEL DESIGNED FOR REFERRALS Lenard’s view on the construction experience is straightforward: custom homebuilding is not transactional. It is relational, long-term, and deeply personal. The company designs its communication and project rhythm so thoroughly that clients rarely need to “chase” answers; they receive information before they ask. One signature tradition underscores that commitment. After clients settle into their new home, Lenard Crafted Homes arranges a private chef experience: a multi-course, wine-paired dinner hosted in the home for a small group of the client’s closest friends. The company does not attend, keeping the moment personal and relaxed.The goal is to let clients enjoy their home in a meaningful way while naturally sharing their experience—an elegant capstone that turns satisfaction into storytelling. INVESTING IN THE COMPANY: FACILITIES, SYSTEMS, AND PEOPLE Lenard Crafted Homes is investing heavily in internal capability. The company recently expanded and upgraded its office environment, creating a stronger base for team operations and client meetings. More strategically, it is investing in human capital— developing project managers through a structured training model. Lenard has found that hiring highly relational people with baseline construction understanding and then training them in the company’s systems and standards produces stronger results than hiring someone who is steeped in standard practices that don’t align with the firm’s high-performance approach. These apprentices spend roughly 12 months in a learning phase before taking on full responsibility— an investment Lenard sees as essential, with strong returns once a project manager begins running jobs under the company’s model. On the business development side, the company 49 BUSINESS VIEW MAGAZINE VOLUME 13, ISSUE 01 LENARD CRAFTED HOMES
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