Owner Craig Lenard defines his company’s differentiators through three guiding pillars.The first is the most distinctive: Lenard Crafted Homes builds healthy, high-performance homes tailored to client needs and sensitivities, with a deliberate focus on preventing future issues such as mold and microbial growth. The second is a world-class building experience—one Lenard compares to “checking into the Ritz-Carlton versus the Motel 8.” The third is values-based leadership. “We’re Kingdom-owned,” Lenard says, emphasizing the company’s belief that the business is managed with stewardship, integrity, and accountability. While all three pillars shape how the company operates, it’s the healthy-home focus that is increasingly resonating in the market—especially among clients who have lived through the hidden costs of standard building practices. A BUILDER’S FULL-CIRCLE PATH Lenard’s approach is rooted in both personal experience and professional evolution. He grew up in the homebuilding world; his father started the family business in 1980, and Lenard spent his teenage years learning construction on job sites. After high school, he took a different path, earning an education degree from Tarleton State University and spending roughly a decade as an agriculture teacher. He taught ag science and technology, construction trades, welding, and animal science—skills that, in hindsight, became part of the foundation for how he trains and leads teams today. Eventually, he felt drawn back into the family business. When his mother became seriously ill and his parents were largely away from day-to-day operations for an extended period, the responsibility of carrying the company forward fell to Lenard. With a strengthened sense of purpose and a growing team around him, he stepped into leadership—and the company continued to grow. WHAT A BUILDING BIOLOGIST BRINGS TO HOMEBUILDING Lenard’s story took another critical turn when his family faced a health crisis that changed how he viewed construction forever. In the home he and his 45 BUSINESS VIEW MAGAZINE VOLUME 13, ISSUE 01 LENARD CRAFTED HOMES
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