“That only comes from trust.” Internally, those same principles apply. “Our employees are also our customers,” Feldman says.“If they do not feel connected to the leadership and aligned with the company’s values, retention suffers.” By fostering a shared sense of purpose, Choice NY ensures that its teams are not only operationally aligned but culturally invested. LOOKING AHEAD WITH DISCIPLINE AND CURIOSITY As for the future, Feldman is both candid and measured. “I do not know what the future looks like,” he says. “That is the nature of the future.” What he does know is that Choice NY is positioned for long-term stability, supported by strong systems, for several years to justify the investment. “You need to know you are going to be here long enough to make it worthwhile,” he says. RELATIONSHIPS THAT SUSTAIN THE BUSINESS If there is one theme that consistently surfaces throughout Feldman’s perspective, it is the centrality of relationships. “I cannot put enough emphasis on relationships,” he says. “They drive everything.” From clients and vendors to employees and residents, trust forms the connective tissue of Choice NY’s business model. Feldman points out that management contracts in the industry are typically cancellable with minimal notice, making trust and communication essential. “If you have a good relationship and you are honest with people, you can withstand mistakes,” he explains. 181 BUSINESS VIEW MAGAZINE VOLUME 13, ISSUE 01 CHOICE NEW YORK COMPANIES
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