technology buzzwords, and market speculation. As Choice NY continues to evolve, Feldman remains grounded in a simple belief that great service, strong relationships, and consistent execution matter more than any short-term market swing. “We are a company that provides three primary services to New York City building owners,” Michael Feldman, Co-Founder and CEO, says.“Those services are third-party property management, building staffing, and residential brokerage, primarily for the buildings we already manage.” That integrated model allows Choice NY to serve a wide range of clients, from for-profit multifamily and mixed-use landlords to condominium and cooperative boards. It also positions the company as a long-term operational partner rather than a transactional service provider. LONG-TERM RETENTION IN A SHORT-TERM MARKET New York City real estate has experienced volatility over the past several years. Interest rate fluctuations, shifting workplace dynamics,and changing residential preferences have reshaped demand patterns across asset classes. Yet Feldman is careful to distinguish market observation from market dependence. “I think it depends on where you are sitting in terms of asset type and asset class,” he explains. “The office has seen stabilization and a continued flight to quality. Multifamily continues to be strong, and the condo and co-op market has remained healthy, although supply is limited.” Amid this shifting landscape, Feldman emphasizes that Choice NY’s role remains steady. As a thirdparty operator, the company’s responsibility is not to speculate but to execute. “What the market is doing is almost irrelevant to us,” he says. “We need to understand it so we can be experts for our clients, but our job is to operate the building well, regardless of what is happening outside.” That perspective reflects a broader operational maturity. While transaction-heavy markets can 173 BUSINESS VIEW MAGAZINE VOLUME 13, ISSUE 01 CHOICE NEW YORK COMPANIES
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