shop or manufacturing environment by any stretch, but I do see it complementing and making us much smarter about what we do,” Coduti says.Applications include front-office functions like sales operations and human resources, where AI assists with recruiting efficiency.“We are constantly going through tons of data,” he explains.“AI is already starting to transform that and give you the opportunities to process significant amounts of data in a much shorter time period.” GROWING MARKET SHARE THROUGH STRATEGIC PARTNERSHIPS When markets soften, manufacturers face a choice: wait for recovery or fight for larger pieces of a shrinking pie.Winsert chose the latter.“Manufacturing as a whole has been fairly depressed,” Coduti says, pointing to weakness in truck, transportation, and construction sectors over recent years.“The only way you can truly affect that is market share. We don’t want to sit back and wait for the market to recover for a better day for us.” 165 BUSINESS VIEW MAGAZINE VOLUME 13, ISSUE 01 WINSERT
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