developing new things, that’s when you’re going to fall behind,” Groat concludes. For a company that transformed an underserved market into a thriving business segment, staying ahead means constantly reimagining what protection can achieve. For Safe Life Defense , this has translated to constant innovation, expansion into complementary service areas, and a commitment to providing comprehensive support for franchisees. By establishing a strong brand identity, investing in cutting-edge technology, and implementing datadriven decision-making, the franchise stays ahead of competitors, positioning itself for long-term success. 157 BUSINESS VIEW MAGAZINE VOLUME 13, ISSUE 01 SAFE LIFE DEFENSE
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