acquisitions into its strategy. This pivot laid the groundwork for its partnership with a global strategic buyer, which positioned the company as a platform leader in the New York market. “I sold the business to the largest strategic buyer in the world, and then my company became the platform company for New York City. Now, as part of that original transaction, I acquire service companies for that buyer,” Feldman explains. Starting with limited resources, Choice New York instilled a culture of grit and discipline. The initial lack of capital necessitated creative problemsolving, such as designing marketing materials on a shoestring budget and leveraging freelance platforms for logo designs. While this approach posed challenges, it also fostered a deep sense of humility and a commitment to continuous improvement. This commitment, when combined with Feldman’s Michael Feldman 92 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 01
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