superintendents, porters, handypersons, and more to enhance building-level operations. Six years later, Home by Choice, a residential brokerage arm, was established to cater to the needs of New York City property owners. In 2017, Choice New York shifted gears, incorporating organic and inorganic strategies. For the first eight years, Choice New York relied on organic growth, focusing on building relationships and delivering exceptional service. In 2013, Feldman co-founded Staffing by Choice, a sister company offering personnel solutions like 88 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 01
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