onboarding and in-person instruction. New franchisees now undergo four weeks of intensive digital training, followed by two weeks of hands-on, in-person training led by a team of industry experts. This approach ensures that franchisees arrive at their training sessions with solid foundational knowledge. The addition of virtual and augmented reality training tools, such as Apple Vision Pro goggles, significantly improves the franchisee learning experience. Maintaining brand continuity and ensuring a coherent brand message across all franchisees is another critical focus for Bloomin’ Blinds. The company has strategically partnered with Franchise Fast Lane to manage franchise sales and candidate screening. Kelly Mach, the director at Franchise Fast Lane, plays a pivotal role in maintaining the integrity of the Bloomin’ Blinds brand. “Having her in the system gives us the freedom to not micromanage. We know she’s talking about us correctly…I have zero concerns about how Bloomin Blinds is viewed in the open market because she gets us so well,” Stuart explains. Bloomin’ Blinds has also streamlined its partnerships and technology integrations to enhance its service offerings.This has reduced the number of technology partners, allowing for a more concentrated effort on expanding product offerings and enhancing franchisee support. This shift has resulted in a broader range of products, including motorized louvered pergolas and aluminum shutters, further solidifying Bloomin’ Blinds’ position as a leader in the window covering industry. Vertical Integration and Manufacturing Expansions Signal a Bright Road Ahead A significant development in Bloomin’ Blinds’ strategy is its foray into manufacturing. By managing the facility of one of its key partners, Somfy, the company has positioned itself as a unique player in the industry, differentiating itself from competitors who rely on private-label products. 57 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 01 BLOOMIN’ BLINDS
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