trust and support.This begins with a comprehensive training and onboarding process designed to foster meaningful, lasting relationships from the very start. “Within the last 2 years, we’ve changed the onboarding process to where the initial trip to headquarters is more of a meet-and-greet. It’s an opportunity for us to get to know them and viceversa,” Cleapor explains. Establishing a business relationship that also feels familial is a priority for Iron Valley. To accomplish this, Iron Valley deploys a “just-in-time” training model, where intensive, hands-on training happens right as the franchise opens. “We’re there in the trenches, teaching what needs to be done in real-time,” Kaplan elaborates. Unlike many other franchises, new owners work directly with Kaplan, Cleapor, Gamble, and Loser, reinforcing a personal commitment to each franchisee’s success. This hands-on approach extends well beyond the initial stages, with 48 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 01
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