“I think about all the opportunities we’ve created with others over the past 17 years… and I feel good about what we’ve done in the past, so I feel good about what’s coming for us,” Johnson says. For Phoenix Pools, growth is a deliberate process fueled by strategic investments in people, equipment, and innovative solutions. A significant portion of the company’s resources goes toward employee compensation, which explains its loyal and motivated workforce. Operating in a seasonal industry presents unique challenges, particularly in retaining skilled employees during the off-season. So, the company intends to continue investing heavily in infrastructure to extend its pool-building capabilities into colder months. A notable example is a 35-by-65-foot tent imported from overseas, which will enable employees to construct pools during winter. This innovative approach bolsters the company’s Build A Pool That Cleans Itself, Guaranteed www.1Paramount.com World’s #1 In-floor Cleaning System Company on time and are aligned with project specifications, reflecting the company’s adaptability in managing diverse vendor relationships. EXPANDING HORIZONS ON POOL AT A TIME Looking ahead, Phoenix Pools is exploring expansion opportunities, including the potential addition of a third retail location. Fortunately, its technology infrastructure’s adaptability allows the company to scale operations without compromising quality. 26 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 01
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