“You put the pool first and the people first, and you’re going to have success,” Johnson emphasizes. This philosophy drives every aspect of the company’s work, from simple residential projects to complex designs. Johnson views culture as a shared mindset in which every team member aligns with the common goal of delivering top-tier pools. The result is a unified workplace that values care and camaraderie while striving for greatness, a natural byproduct of the company’s core mission. INTEGRATING TECHNOLOGY AND PARTNERSHIP FOR STRONGER BRAND IDENTITY Technology is a vital part of Phoenix Pool’s incredible internal environment and external image. Every pool built by Phoenix Pools integrates high-end features like in-floor cleaning systems and full automation, ensuring each creation stands out in quality and performance. While these systems may sound complex, in actuality, the company’s approach to technology still reflects its ethos of simplicity and focus on helping people. The philosophy regarding the type of technology used is just as straightforward: “The simpler it is, the more effective it becomes when dealing with multiple people,” Johnson explains. The company’s adoption of Basecamp is a prime example. This project management app revolutionized the Phoenix Pools operation by centralizing communication, documentation, and workflow. “What we like about Basecamp is that it’s very costeffective. It grants unlimited users, has a low monthly rate, and applies well to the end user… it may not be ideal for every company, but it really is a perfect fit for me and my company,” Johnson explains. Basecamp’s intuitive interface and cost-effectiveness make it ideal for Phoenix Pools. By allowing all stakeholders—employees, subcontractors, and even distributors—to access real-time updates, Basecamp enhances efficiency and ensures that information reaches the right people promptly. The platform effectively eliminates inefficiencies associated with traditional phone and email communication. “Instead of relying on fragmented communication, everyone involved in a project has access to all relevant files and updates in one place,” Johnson states. Initially hesitant about adopting the platform, 23 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 01 PHOENIX POOLS
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