company with a robust range of offerings that reflect its commitment to customer satisfaction. The company’s structure includes a retail location that provides water testing, chemicals, and pool equipment, as well as a service department with a dedicated manager and nine technicians. This department ensures daily maintenance and repair services for pools and spas, catering to residential clients and commercial entities alike. The construction division specializes in creating in-ground pools, ranging from simple vinyl-lined designs to complex, luxury shotcrete installations. These custom pools, priced anywhere from $80,000 to over a million dollars, reflect the artistry and precision Phoenix Pools brings to its projects. Additionally, the company offers remodeling services for aging pools, ensuring longevity and aesthetic appeal. On the commercial side, Phoenix Pools focuses on medium-scale projects, such as pools for apartment complexes. To maintain strong client relationships, the company also offers winter services, reinforcing its role as a year-round partner for property managers. “We build relationships with a lot of apartment management companies on the repair and renovation side, sometimes new construction as well.Then we focus on growing and developing that relationship further so that we can take care of their snow removal needs along with servicing their pools because we’re in an area where we have to winterize pools,” explains Owner Shane Johnson. Phoenix Pools’ culture is rooted in simplicity and inclusivity, making it an attractive workplace for individuals from diverse backgrounds. Employees benefit from a supportive environment where communication is prioritized. By centralizing job-specific information, Phoenix Pools empowers its team to deliver exceptional results without unnecessary administrative burdens. This emphasis on simplicity also extends to customer interactions, ensuring that clients enjoy a seamless experience from project inception to completion. 22 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 01
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