While the company prioritizes practicality in funding education, this approach highlights its dedication to fostering a skilled and motivated workforce. Technology also plays an increasingly important role in Choice New York’s operations and internal culture. The company has a solid history of integrating property technology solutions that enhance user experiences for residents, building owners, and employees. “Prop Tech is a very large and growing part of the tech world. So, we’ve acquired software in the past and are always looking and vetting for anything that makes our user experience more efficient and pleasant,” Feldman says 103 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 01 CHOICE NEW YORK MANAGEMENT
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