Business View Magazine - January 2024

“Our job is to give advice and provide all available options,”Halabi says.“We provide more options (than the competition) so they can make the right decision for them.” THE FUTURE IS BRIGHT AND INCLUDES MODEST EXPANSION Rimrock is interested in growing its business in 2024. But it will never become a high-volume homebuilder. While it traditionally has been involved in around two projects per year, Halabi is looking for modest growth up to three or four new home projects at most. “We would like to double our volume,” Halabi says. More importantly, though, he wants to maintain the highest level of quality control within the homebuilding industry. That can be accomplished by working to always improve processes and utilize the latest in technology that increases efficiency and improves customer service. Whatever it takes to look after clients as if they are family, Rimrock is 96 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 01