Business View Magazine - January 2024

starting in March 2020. The fact that Rimrock only has a small handful of projects ongoing at any given time means that it maintains low risk.All of its homes are pre-sold, with an emphasis on working closely with clients within their budget. As a result, volatile prices of building supplies and global supply chain issues that were common in the last few years have had less of an adverse impact on the business. The strategic differentiation offered by Rimrock involves keeping clients in the loop weekly, and sometimes daily on the status of their new home construction. There is always full transparency and never any surprises. The focus on custom building helps to alleviate any surprises so that expectations are managed, says Rimrock Construction Manager Mike Fekete. “We’re very cost-transparent with every client,” Fekete says. “They get to see what we see with every quote and every bill.” Furthermore, Rimrock doesn’t accept building materials pricing at face value. Fekete says they fight for the most affordable cost for every component of the house to ensure the client’s budget is followed.“We’re fighting on behalf of our clients every day,” he says. Rimrock has always overcome challenges faced by other home builders such as rising interest rates and inflation because of that same focus on a few projects in the high-end market. Halabi says that he and Tanya will invest in any type of technology that will improve customer service, but because of their low volume, there is no need to spend money on expensive CRM systems. An investment that Rimrock will make is hiring homebuilding experts and project managers who will mirror Halabis’ commitment to customer service. Adding Fekete to the team in 2023 was an example of a value-add investment because he brings extensive industry experience from his own family’s business, Fekete Homes. NOTABLE PROJECTS INCLUDE THE WINDERMERE CUSTOM HOME One of Rimrock’s most notable recent projects is a multimillion-dollar custom home in Edmonton’s Windermere neighborhood. Currently under 94 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 01