Business View Magazine - January 2024

vast and growing network of the “best of the best” to provide everything from plumbing and electrical to HVAC and framing. All trade contractors mirror the same level of professionalism that clients get every day with Rimrock. Those trade partners are held to high standards, and many have been with the Halabis since they first started Rimrock 18 years ago. When the firm begins a new homebuilding project, it carefully selects its contractors to match the style desired by clients. “We value our relationships with long-term subcontractors,”Halabi says.“They are the foundation of our business and our lifeline.” OVERCOMING INDUSTRY STRATEGIES BECAUSE OF ITS STRATEGY Since Rimrock is not a high-volume builder, the firm didn’t become overleveraged during either the housing crisis of 2008-09 or the COVID pandemic 780.463.6320 • 5448 - 36 St NW Edmonton, AB T6B 3N3 • advancedroofsystems.com Providing engineered approved systems, energy-efficiency, and curb appeal for over 3 decades. EDMONTON’S TRUSTED ROOFERS 93 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 01 RIMROCK ELEVAT IONS INC .