Business View Magazine - January 2024

initial home design, to planning, budgeting, project managing, and building a unique home customized to specific needs and tastes. “The foundation of our business is the relationships we foster,” says Robbie Halabi, who began his career in the industry as a real estate entrepreneur before establishing Rimrock with Tanya. He started selling real estate in 2004, eventually becoming a real estate leader at Sotheby’s. The couple built their first residential home as entrepreneurs in 2006 and haven’t looked back since. Robbie remains a licensed real estate agent today. As he puts it, “Our main goal is to build that relationship with our clients. From there we’ve been able to grow organically.” Each Rimrock home comes with a 10-year new home warranty to cover structural defects, although even that length of warranty isn’t needed. The quality of the completed home is exceptional because of the time and attention given to each project. Halabi has no desire to be a high-production and high-volume homebuilder. Halabi considers himself to be more of an advisor than a salesperson or builder when working with clients. He realizes that they lead busy lives, often working in a high-end, high-stress professional field. So, Rimrock does all the legwork on building a new home leaving no stone unturned to ensure efficiency and fit. The firm is a “360-degree builder,” meaning it can assist clients with lot selection, purchasing, and sale of any existing home. Its professionals streamline the process and provide clients with peace of mind. Says Halabi,“We never focus on money.We do things the right way and (success) follows.” CREATING PARTNERSHIPS WITH EXPERIENCED TRADE PROFESSIONALS Even though Rimrock takes the worry off the shoulders of its clients, it can’t complete the entire new home construction alone. Therefore, it works with some of the region’s most experienced and talented trade professionals who serve as partners and fellow advisors to any project. The firm has a 91 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 01 RIMROCK ELEVAT IONS INC .