Business View Magazine - January 2024

Posthuma came to the home building after a career as a real estate appraiser, a job that was mostly transactional and didn’t provide him with the kinds of relationships he sought. “With homebuilding, the types of relationships that we build, and have maintained over the years, with our suppliers, vendors, and subcontractors, and the customers that we build for -- that’s what drives me to continue to do what I do,” he states. “To have the opportunity to serve these people.” “So it’s all relationship-based,” he continues. “I tell my team that building a home for someone is a very challenging thing, and we want the relationship with our customers to be the same the day that they move into the house as it is when we’re signing the contract. That’s of utmost importance to us.” “While I don’t want to overemphasize the responsibility of the customer, when the customer is on top of what’s needed, or requested of them, or has a good vision of what they want, it allows the project to progress more quickly and efficiently,” he continues. 82 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 01