Business View Magazine - January 2024

“It’s a testament to our commitment to serving our American customers,” Barber states. “There are several features in our business model that allow us to achieve that expansion, and our product innovation is one of them.” Their commitment to serving American customers with durability and timeless design solidifies their foothold in the market. However, what really solidifies Miralis in the long run is something more internal. For Miralis, the concept of family spirit extends beyond its team members to suppliers, dealers, and everyone in their ecosystem. The family spirit extends to their annual design contest, where dealers, designers and employees participate, creating a sense of pride and celebration. It even extends to the way it interacts with its suppliers’ products, meaning that Miralis doesn’t just buy products from its suppliers; it works with them to develop products as well. With a set of environmental criteria guiding supplier Shaping the future of kitchen together RICHELIEU is proud to be a partner and to contribute to the success of MIRALIS a Quebec-based business that crafts entirely custom-made kitchens. Our collaboration is more than a partnership; it’s a shared vision and values for sustainable excellence that reflects our commitment to quality and responsible innovation. richelieu.com Ad no. 15391 Trim size: 3.6” x 4.9” Client: Richelieu Agency: vascodesign.com Publication Date: Media: Business View 75 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 01 MI RAL IS (DELOI T TE ’ S)