Business View Magazine - January 2024

introduce unparalleled efficiency. The plant in Saint- Anaclet boasts 80% automation, frommaterial intake to assembly lines, requiring 25 personnel to produce 250 cabinets daily. Vice President of Sales Ryan Barber comments on the strategic benefits that these plants present, saying that “the new manufacturing sites will allow us to double our capacity. The expansion will further facilitate our ability to meet the growing demand that we have and to achieve our ambitious goals in the U.S.” Currently, the company is working on creating a collection of products designed to work seamlessly within this new, highly optimized production line. At the moment, the company is considering mainly engineered products like laminate for this line, but it is still a growing project that will evolve. The plant inSaint-Anaclet, while also automated, offers a different kind of innovation. The unveiling of the Luminescent in the saint-anaclet plant epitomizes Miralis’ forward-thinking approach. This cutting-edge integration of LED lighting inside cabinets is poised to become the industry standard. Company leadership envisions a future where most cabinets, from the pantry to the base and upper cabinets, seamlessly incorporate Luminescence offerings. Drawing parallels to the ubiquity of light in refrigerators, Miralis anticipates a paradigm shift in cabinet design, enhancing functionality and aesthetics. EXPANDING HORIZONS AND NURTURING PARTNERSHIPS ACROSS THE U.S. MARKET With over 45 authorized retailers, Miralis’ strategic focus has allowed it to make significant inroads in the US market. The luminescence offer, along with shorter lead times thanks to the new facilities and instant pricing quotes, positions Miralis as a formidable player in the US kitchen design landscape. 74 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 01