Business View Magazine - January 2024

Maximizing the lighting and functionality of your kitchen designs. Follow us for more inspiration @hafelecanada Learn more has allowed Miralis to establish the forward-thinking culture of trendsetting within the company’s DNA. This sentiment is in motion even today. “Our next bold move is the two plants that are going to be launched this February,” Brière states. “So, there is one new plant in Saint-Anaclet that’s doing Kitchen, and there’s another plant in Quebec City transforming countertop.” At the core of Miralis’ philosophy is a commitment to durability and timelessness that is emphasized within the company’s vision and deliverables. The approach to creating a Miralis kitchen follows three main criteria: resilience, aesthetics, and functionality. “So, we like to make our products very durable and resistant; that’s the first step.After that, we take a lot of care and make sure that we don’t push a model with a color that we aren’t sure will be beautiful in [at least] a decade. Lastly, we work with a network of specialists that are very capable of making the space functional for life,” Bernier explains. These three elements, combined with acute attention to detail and quality during the ideation stage of the process, are what capture the unique timelessness of Miralis’ designs. Simply put, the goal is not to sell six kitchens to a family in their lifespan. Rather, it is to sell them one kitchen that they’ll love for 25+ years. This commitment is not just rhetoric; it’s ingrained in Miralis’ product development, where a relentless pursuit of quality ensures kitchens that endure both in style and substance. The company does not pretend to be perfect, but they thrive to be better every day. With the advent of the company’s two new plants, that pursuit is certainly reaching the next stage, as these new additions to the company’s operations are well-posed to redefine its entire manufacturing process and presence. Miralis has invested $45 million in state-of-the-art, highly automated manufacturing plants, and they 73 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 01 MI RAL IS (DELOI T TE ’ S)