Business View Magazine - January 2024
trends and incorporate them into bespoke solutions ensures not just relevance but prominence in the market. At the grassroots level, impeccable attention to detail, and a dedication to quality are non-negotiable. Each cabinet and every kitchen layout are a testament to the company’s dedication to delivering not just products but enduring experiences. In the age of eco-conscious consumers, sustainable practices become a moral and market imperative, further defining the brand’s ethos. To truly thrive, the brand in question must foster a culture of collaboration and transparency. For the Quebec-based company Miralis, such a culture is an everyday reality. This brand carefully nurtures its relationships with suppliers, artisans, and clients alike to create a bedrock of sustained success. Known for its high-quality, custom kitchen spaces and timeless décor, the buzz around Miralis has steadily grown into a harmonious symphony of delighted clients, industry accolades, and a growing footprint. It has been recognized not just for its exquisite designs but also for its seamless fusion of artistry and functionality. Now led by President and General Manager Daniel Drapeau, the company’s journey began in 1976 when it shifted its focus to crafting exquisite cabinets and abandoning kitchen doors and windows. Fast forward to 2008, and Daniel, along with four other visionaries, acquired the company, propelling it into a new era of growth. Today, Miralis stands as a prime example of ingenuity and timeless sophistication. It’s a thriving brand echoing the satisfied hum of both happy clients and a passionate team environment, setting a standard that becomes synonymous with unparalleled custom kitchen design. A DISTINGUISHED MODEL OF EXCELLENCE Located just a few hours north of Quebec City, Miralis can certainly claim a spot as one of the top companies, if not the top, in Quebec and Ontario 71 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 01 MI RAL IS (DELOI T TE ’ S)
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