Business View Magazine - January 2024

events like the Parade of Homes. He also emphasizes his continued focus on personalized, custom projects. “We’re looking at around six new homes in the pipeline, directly resulting from our marketing efforts,” he says. His involvement with the La Crosse Area Builders Association signifies his commitment to the local building community and serves as a valuable platform for garnering new projects. John’s vision for the future of Mazzola Construction & Consulting is one of careful strategic planning, adaptability to market and environmental changes, and a continued commitment to delivering high- quality, customized homes. His ability to foresee and prepare for the challenges ahead while capitalizing on market opportunities reflects the dynamic and forward-thinking leadership that has become synonymous with his brand in the construction industry. He shares plans for speculative home building, acknowledging the impact of the current economic climate on such ventures.“With commercial interest rates hovering around 8%, creating spec homes becomes a more delicate financial balancing act,” he notes. Despite these challenges, John remains committed to exploring new builds, leveraging the positive reception and prospects generated from PREFERRED VENDOR/PARTNER n Schneider Heating & Air Conditioning www.schneiderheating.com 68 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 01