Business View Magazine - January 2024

According to Filipczak, demand alone would have allowed his business to expand by 500 percent or more, however between the shortage of labor and the challenging nature of securing building supplies, the company was able to maintain its volume. Throughout the pandemic and as the world adjusted to a new normal, constructing homes became twice As Cody Filipczak, Co-Owner of C&M Home Builders expertly points out, the company conducts business with the motto, “Whatever you do, do it well.” C&M started in a garage and has since grown into a business with more than 50 employees who are responsible for a wide range of new homes, from affordable, starter homes for young professionals and families to million-dollar homes for owners who desire comfort and luxury. The successful home builder was created by developing long-lasting relationships with suppliers, customers, and the community in general. Filipczak developed connections within the industry, seeking and partnering with the most qualified and reliable contractors in areas like electrical, plumbing, and more. Given the relatively rural characteristics of the Chippewa Valley area, residents know other residents and word-of-mouth recommendations are critical. According to Filipczak, some of the company’s earliest customers remain close to him today. “A lot of our customers from when we first started years ago have become lifelong friends today,” Filipczak says. C&M professionals work closely with every customer, from conceptual design to the final walkthrough, to ensure that a customer’s building experience is stress-free and lives up to their vision. Filipczak continues to work with colleagues to expand and build new customer relations while consistently maintaining existing customer relationships. Adds Filipczak, “How you show up and the quality of your product will help to sell what you do.” A STORY OF GROWTH The last few years have been an interesting time for the home construction industry. C&M was selling and was set to construct nearly 120 homes per year when the pandemic first arrived in March 2020. That volume was maintained throughout the next couple of years even though demand went “through the roof” as families and individuals saved more money, spending some of it to purchase new homes. 41 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 01 C&M HOME BUI LDERS