Business View Magazine - January 2024

council’s push to support low-income residents and those returning to work, eventually transitioned into a permanent feature. “Our ridership has rebounded, matching the numbers seen during the late-night service’s initial success,” Hanway notes, indicating a successful recovery. At the same time, Bartholomew emphasizes the importance of transportation equity, a key factor influencing the council’s push for zero fares. He highlights ongoing efforts to improve customer communication, mentioning the implementation of new software for both paratransit and fixed-route services. This technology upgrade will include user-friendly apps allowing real-time tracking and scheduling. “By the end of this calendar year, our customers will have enhanced digital interfaces at their fingertips,” asserts Bartholomew, signaling a significant leap in RoadRUNNER’s service delivery and user engagement. Mike Bartholomew 242 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 01