Business View Magazine - January 2024

experience of taking the bus more enjoyable. “Our efforts go beyond transportation; we’re creating community spaces at our stations, complete with Wi-Fi, real-time information, and art installations, to foster a sense of place and belonging,” Ebat explains. A standout example of creative marketing is the integration of their buses into unexpected city spaces, like parks, particularly with their ORBT service, which the agency recently threw a birthday party for—complete with five-foot-tall birthday hat— within Omaha’s newest urban park. Imagine the surprise and delight of encountering a 60-foot-long, vibrant orange bus in the middle of a park, a place usually off-limits to vehicles. This placement sparks curiosity and encourages interaction with the bus service in a relaxed, leisurely setting. “We’re focused on bringing our buses into areas where people might not expect them, turning these moments into opportunities for discovery and learning,” says Ebat, expressing pride in her team’s efforts. This approach brings unique visibility and invites residents to explore and experience public transit in a new light, perhaps while enjoying a casual Saturday at the park or near the new downtown roller-skating ribbon. Metro’s mission extends well beyond the realm of just providing transportation services. It is about creating pathways to opportunities and enriching experiences. Cencic passionately expresses this philosophy: “We’re in the business of public transit. It’s not about what public transit can do for me, but it’s what it can do for us and everyone as a community.” By focusing on what public transit can achieve for the collective, Metro reinforces its commitment to fostering a connected, accessible, and sustainable future for all. PREFERRED VENDOR/PARTNER n Master’s Transportation www.masterstransportation.com Master’s Transportation® is one of the nation’s leading providers of commercial vehicles for rent, lease and purchase. We strive to make a significant impact in the transportation industry through our commitment to quality and safety. Our core values guide us in all that we do, inspiring us to “Move People Forward”. n Abrahams Kaslow & Cassman LLP www.AKCLaw.com n Davis Insurance Inc. PO Box 540068, Omaha Nebraska 68154 228 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 01