Business View Magazine - January 2024

As passengers use the service, their fares are tracked, and once they reach the $55 threshold within a month, any further travel is free of charge for the remainder of that month. This system effectively removes the barrier of the initial lump-sum payment, enabling more passengers to enjoy the financial benefits of the monthly pass without the upfront cost. Ebat also highlights Metro’s strategic focus on transforming public perception and increasing ridership. Their approach centers on redefining public transit as a more desirable and practical alternative to private vehicles. This effort aims to shift the community’s mindset, presenting public transit as a necessity and a preferred choice for day-to-day transportation. To achieve this, there has been an increase in strategic marketing and community outreach. “We’re working to make taking the bus accessible but fun and exciting,” Ebat highlights, underlying that public transit is more than just a service— it’s an integral part of the community experience. A COMMUNITY ROUTE IN MIND The commitment to community engagement is vividly illustrated in their initiatives, notably the K-12 Rides Free program. In a collaborative effort with Omaha Public Schools, this program Our efforts go beyond transportation; we’re creating community spaces at our stations, complete with Wi-Fi, real- time information, and art installations, to foster a sense of place and belonging Master’s Transportation® is here to “Move People Forward” as your transportation partner. With over 35 years of experience in the transportation industry, we are committed to providing quality, reliability, and innovation in all that we do.Master’s Transportation® is conveniently located across the nation to best serve you. Our bus sales, leasing, service, and parts departments are all committed to excellence and dedicated to helping you every step of the way. From short-term bus rentals to large-scale commercial fleet expansions, our professional team is equipped to offer you a custom transportation solution that is focused on safety, efficiency, and affordability. Master’s Transportation is a leading provider of lease and lease-to-own commercial vehicles, and our flexible financing options simplify the process for acquiring your new vehicle or fleet. Let us help move you forward! To view our large selection of inventory or find a location near you, visit our website at MastersTransportation.com 224 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 01 METRO TRANSI T OMAHA