Business View Magazine - January 2024

and vendors coming to Boyne to play our courses for four days this summer.We think that’s an opportunity for expanded growth in North America and maybe the start of international travel.” Richter maintains that golf is “super healthy” right now, and again, the statistics bear him out. The U.S. golf industry is now worth $84 billion a year, with golf courses making up $26 billion of that total. “We’re in a really good position and we’re taking advantage of the good times to make our golf courses better, invest in technology, and continue to ask ourselves what we can do better,” he says.“We’re reinvesting in-service programming for our front-of- house teammembers to deliver that guest experience that can match the quality of the golf course; we’re hiring team members, adding PGA professionals, and GCSAA (Golf Course Superintendents Association of America) superintendents to take better care of our golf courses. And we feel that will set us up to continue to be leaders in the business.” PREFERRED VENDOR/PARTNER n Adidas Golf www.adidas.com/ golf 194 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 01