Business View Magazine - January 2024

to be in a condominium, a townhouse, or a hotel on the course, or by a ski slope? Or do you want to be on a lake? So, the top of the pyramid now, in addition to the Inn at Bay Harbor (Marriot Autograph Collection), can be found at the Chalet Edelweiss at Boyne Mountain, as well as The Main Lodge at The Highlands.” CHARTING THE ‘COURSE’ AHEAD Going forward, all of those upgrades, both on and off the courses, speak to Boyne’s agenda of continuing to attract more new players from more new places. “A couple of years ago, we joined a group called the International Association of Golf Tour Operators,” Griffin relays. “About 50% of them are out of North America, but the other 50% are from the Far East, New Zealand, Australia, Europe, and South America. We were selected to hold the International Golf Tour Operators’ North American conference at Boyne in 2024. So, we’re going to have 350 golf tour operators 192 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 01