Business View Magazine - January 2024

GO-TO COLLECTION adidas is excited to introduce new offerings within the Go-To apparel collection that allows you to bring your style to the golf course. Not the traditional golf uniform, Go-To brings a fresh attitude to the game, wherever you play. You’ll look good on and off the course, while enjoying all the technical benefits that let you play your best. Featuring streetwear-inspired style, the Go-To collection rewrites all the rules and encourages you to express your style through every swing. KEY MEN’S ARTICLES: • Go -To Polo • Go-To Hoodie • Go-To 5-Pocket Short KEY WOMEN’S ARTICLES: • Go-To Pleated Skort • Go-To Short Sleeve Polo • Go-To Romper improving, to keep guests choosing our resorts and courses and having a great experience,” Richter says. “For example, we invested in our academy, adding a fourth instructor this past summer. We also added a custom one-day school. We’re finding that this is continuing to fuel that growth in the game.” Another agenda item that caters to golf’s newcomers, and those returning to the links, is the creation of Boyne’s 11th course in Northern Michigan: a 9-hole short course to open at The Highlands resort property next summer.The new course will be lit for nighttime rounds and is being designed to appeal to all skill levels since fun is paramount to the experience.And as short courses continue to gain in popularity, Richter says that Boyne has plans to build two more of them at its other facilities in upcoming years. OFF-THE-COURSE ATTRACTIONS For those whose love of golf is limited, and/ Due to the success of Gatlinburg Sky Park, we brought that here with the SkyBridge Michigan. It’s now the world’s longest and highest timber suspension bridge. It’s 1,100 feet long and 120 feet off the ground. Golfers can see it; they drive right past the north tower when they go to the first tees of the Alpine and Monument courses. 190 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 01 BOYNE GOLF