Business View Magazine - January 2024

BOYNE GOLF the bronze medal with around 800 public and private golf courses across the Wolverine State? Well, if geography is determinative, it is important to remember that during the summertime, the northern latitudes have longer days, with playing times stretching to 9 PM and beyond in the fading sunlight. Another reason that Michigan has become a golf mecca would have to include the beauty and variety of its natural environment, from the shores of Lake Michigan to its inland forests and uplands. Players are drawn to Michigan because of the exceptionally high quality of its courses -- the most famous of which would have to be Boyne Golf, a subsidiary of Boyne Resorts, the ultimate world- class golf destination with ten championship-caliber courses spanning three large and stunning resorts in the northern part of the state’s lower peninsula – the Inn at Bay Harbor, The Highlands, and Boyne Mountain Resort. BOYNE’S ‘COURSE’ TO SUPERIOR QUALITY Josh Richter, Senior Vice President of Golf Operations, agrees that what differentiates Boyne Golf is the quality and condition of its courses. “We have a standard in terms of heights of cut and greens speed so that playing is firm and fast, and we maintain that standard throughout our ten courses here in Michigan,” he states. “It’s something that sets us apart; you can count on the excellence of the golf experience no matter which one of the golf courses you play.” Ken Griffin, Director of Golf Sales and Marketing, concurs. “There’s a very short list of resorts that have ten courses. But, it’s about more than just the quantity.We have award-winning courses; some win awards, and some don’t. But what we want is for the guest to have a similar experience across all ten courses. We don’t change our standards; we hold our superintendents accountable on all the courses to maintain those standards so that you experience the same quality of conditions across the variety of different terrain settings.” CHARTING THE ‘COURSE’ OF GOLF’S POPULARITY Today, golf is the fastest-growing sport in America. 187 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 01