Business View Magazine - January 2024

Accessibility is a watchword, and the company prioritizes responding to any technical question as soon as possible. As part of the commitment to educating brewers, Lallemand Brewing even acquired the Siebel Institute of Technology, the oldest brewery school in North America. The company believes in the institute’s mission of providing high-quality education to brewers who want to understand the “why” behind brewing. A TRAILBLAZING JOURNEY In 1903, the roots of Lallemand Inc. took hold in Montreal, Canada, where it began its journey as a yeast and fermentation company. Little did the world know that this humble start would eventually lead to groundbreaking contributions to the brewing industry. Fast forward to 1972, when Lallemand expanded its yeast production capabilities to include brewing yeast, signaling its initial foray into the brewing world. Significant milestones followed, including the acquisition of Red Star in 1986 and a partnership with Weihenstephan in 1998,which led to the introduction STRUGGLINGWITH YOUR AMAZON SALES? WE CAN HELP! We are Lallemand Brewing strategic partner helping get their food products into Amazon’s marketplaces around the world. We are 100% focused on Amazon! We can get your products into Amazon’s warehouses, calculate your product cost structure, increase your Amazon market share, and much more! Calgary, Canada Madrid, Spain Reach out to us at info@capybarainc.ca 181 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 01 LALLEMAND BREWING