Business View Magazine - January 2024

Through this process, local broker-owners really get to safely discover their way while building relationships with their agents and supporting them throughout the real estate process. RECOGNITION AND FUTURE ASPIRATIONS Iron Valley Real Estate is not just expanding; it’s garnering recognition. The company consistently sees many of its agents achieve high rankings in the RealTrends Agent Rankings, and 2023 is no different. It will continue to change the real estate landscape, and looking ahead, the company’s leaders are setting their sights on strategic market expansion in 2024, focusing on key regions to elevate the franchise’s brand visibility. Improving overall support and training for agents remains a top priority, reinforcing Iron Valley’s commitment to sustained success. “One of the big reasons that we decided to go more of the franchise route is because our franchisees are all independently owned and operated,” says Adam Gamble. Gamble is referring to the fact that Iron Valley’s largely independent yet cohesive culture is reflective of what’s best suited for its owners and agents. Such a diversity of ownership demands a diversity of support, which requires a diversity of market knowledge. “For 2024, one of our main focuses will be honing in on strategic markets. So, really looking across the nation’s markets and deciding [where] we feel our brand needs to be in now,” Cleapor says. As we step into the new year, Iron Valley Real Estate will be keeping itself tactically poised for expansion in the areas its leadership feels will best help it appeal to newer audiences. In a landscape where many aspire, Iron Valley has achieved, marking its presence as a force to be reckoned with in the world of real estate franchising. It will certainly continue to improve on its value adds for franchisees and agents alike on its journey to refine the optimal blueprint for growth, combining Rob Cleapor, Managing Partner Adam Gamble, Managing Partner Photo Credit: Work of Wanderers Photo Credit: JDUB Photography 173 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 01 I RON VALLEY REAL ESTATE