Business View Magazine - January 2024

that [franchisees] may have…most company owners are not answering the phone for their franchisees and helping them through situations,” Kaplan says. This emphasis on accessibility, with the managing partners actively engaged in day-to-day operations, weekly Zoom calls, mentoring programs, and collaborative recruiting efforts, fosters a familial atmosphere, a rarity in the industry. Many of Iron Valley’s franchisees often attest to the unparalleled support they receive, and it is undoubtedly due to the tailored mentorship franchisees receive based on the specific conditions set by their local corner of the market. “Your approach has to fit your market because not every market in the U.S. does the same thing, so not every approach is the same,” explains Lisa Loser, pointing out that for new businesses, finding the appropriate threshold and balance of guided and individualized management is key to finding the best scaling method for themselves. g Partners Speaking at Bash 2023 Adam Gamble, Rob Cleapor, Lisa Loser) Katie Miller, Marketing Manager Photo Credit: High Point University 172 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 01