Business View Magazine - January 2024

Iron Valley’s brand ethos fosters agent entrepreneurship, diversity, and inclusion, setting it apart in the real estate landscape. It embraces the fact that agents want to do business the way they see fit, so it does not attempt to shove them in a box like typical real estate brokerages. The franchise takes a relational approach in its communication style. The four main managing partners are accessible not just to the franchisees but even to the company’s agents. This down-to-earth sentiment has been very effective in establishing a positive and collaborative culture of relationships and rapport between owners and their clients. BALANCING THE COSTS AND RETURNS OF SUCCESS The technological backbone of Iron Valley’s success lies in embracing cutting-edge tools. Adam Gamble, with a keen eye on technology, initiated the integration of cloud-based solutions from the company’s inception. “I’ve seen a lot of brokerages that have not evolved enough yet to incorporate technology… so that was one of my key points, to incorporate things. Something as simple as QuickBooks, transaction management systems, or cloud-based CRM systems would be more efficient and inexpensive for the agents to utilize,” Gamble explains. All Iron Valley agents now have access to one of the top real estate-related CRM systems in the market, kvCORE. The system is wonderful for enhancing communication between the franchise’s many related services. Your approach has to fit your market because not every market in the U.S. does the same thing, so not every approach is the same Iron Valley Real Estate’s Exhibiting Booth at NAR 2022. Photo Credit: Iron Valley Real Estate, LLC. 170 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 01 I RON VALLEY REAL ESTATE