Business View Magazine - January 2024

with modernity. “We look and feel like a traditional brand in the sense that we have brick-and-mortar locations,” Cleapor says, explaining that the company maintains the conventional benefits of physical locations and local broker-owners while simultaneously leveraging cloud-based technology to streamline operations. competitive market, Iron Valley distinguishes itself by marrying the traditional and modern facets of real estate branding. Rob Cleapor, who groomed the franchise model into one worthy of being nationally implemented, emphasizes their unique approach, which can be characterized as a distinctive merging of tradition Iron Valley Real Estate’s Exhibiting Booth at the Triple Play REALTOR Convention & Trade Expo 2023 168 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 01