Business View Magazine - January 2024

SUSTAINED L ESTATE S uccessful real estate franchising demands the meticulous execution of every strategic decision. At the apex of this dynamic industry, proactive leadership sets the tone for growth. The allure of its brand does not just determine a franchise’s success but also the thoughtful integration of technology, fostering a sense of community, and empowering agents at the most essential level. 166 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 01