Business View Magazine - January 2024

standpoint,” Dudan says. Of course, HomeFront’s robust technological support accomplishes so much more. Franchisees can track their progress with predictive analytics, take advantage of AI, and stay organized and well-exposed using HomeFront’s dedicated CRM and marketing solutions. When boiled down to base elements, the combination of good, experienced owners, strong onboarding procedures, and flawless execution of technology and communication make HomeFront a powerful formula for continuous, scalable growth. This has solidified a strong sense of brand cohesion within the company culture,which further contributes to a unified and positive customer experience. A centralized sales and scheduling center guarantees a seamless experience for customers,while franchisees benefit from enterprise-level solutions and support. Customers certainly appreciate the technical local business level, then we’re going to have seasoned business people join HomeFront,” Dudan says, explaining that the company’s low overhead has attracted many C-suite executives from billion- dollar brands like Taco Bell, Valvoline, and Pods. This makes sense, as Homefront Brands categorizes its franchises as low-cost, with investments typically ranging from $100,000 to $300,000. This affordability,coupledwith a three-month turnaround to start operations, attracts entrepreneurs looking for a quick entry into the market. The franchises’ virtual guarantee of revenue growth within the first year only further sweetens the deal. To seal the deal, when owners do launch, they are supported by a sturdy technological stack powered by Microsoft Solutions with a strong use of Microsoft’s Power BI platform. “Franchisees have dashboards,” Dudan begins, “they can see where they sit in the network from a conversion, lead generation, and revenue 161 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 01 HOMEFRONT BRANDS