Business View Magazine - January 2024

property services. Goals must align with market trends, and areas of untapped potential must be identified. Equally crucial is a robust infrastructure and streamlined processes that not only enhance operational efficiency but also ensure a consistent brand experience. However, success is measured bymore than corporate strategies. At the grassroots level, franchisees play a pivotal role. The best franchises recognize the importance of onboarding and continuous training. A franchise that fosters a culture of learning and development empowers its local business owners, enabling them to navigate challenges and seize opportunities effectively. HomeFront Brands,a dynamicplayer in the franchising industry, has done all of the above and more. It has been making waves with its innovative approach and rapid growth. As a thriving residential and light commercial property franchise, it steadfastly honors the significance of customer interactions. Two of its standout brands, Top Rail Fence and Temporary Wall Systems, have become key players in their respective markets. Thanks to the harmonious synchronization of visionary leadership, efficient operations, and empowered local owners, from the first point of contact to the completion of service, every interaction exudes professionalism, reliability, and excellence. These positive customer experiences have driven loyalty and show the unmistakable imprint of a brand that not only meets but exceeds customer expectations, resulting in a network of satisfied clients and a growing, reputable franchise presence. A RENOVATION FRANCHISE REVOLUTION Founded in 2014 in Greenville, South Carolina, Top Rail Fence stands out as a beacon in the fencing industry. Its current franchise model originated as a corporate store model from a former family franchise called AdvantaClean. After a successful exit,Top Rail Fence was established as a franchise originally named Brookfield Fencing, offering fence, gate, and rail installation services.The 157 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 01 HOMEFRONT BRANDS