Business View Magazine - January 2024

VISION FOR THE FUTURE: GROWTH AND INNOVATION As Christensen Group looks to the future, its leaders are poised with clear goals and strategies to navigate both the opportunities and challenges that lie ahead. This forward-looking perspective is crucial for understanding the company’s aspirations and the roadmap they intend to follow. Christensen shares his vision for the company in the coming years, focusing on the distinct advantage provided by their ESOP structure. “It’s a huge differentiator in recruiting,” he states, emphasizing the company’s ability to attract top talent. This competitive edge is vital for growth, especially considering the massive generational turnover within the insurance industry. “We need to excel at bringing new people into the business, training them, and developing their careers,” he explains. This focus on talent acquisition and development is not just about maintaining the status quo but is pivotal for scaling the business. Looking at geographic expansion, Christensen sees significant potential. “We’re pretty excited about our growth opportunities in Kansas City and Austin, Texas,” he reveals, noting these markets’ capacity for outpacing growth in Minneapolis. This expansion poses new organizational challenges but also opens doors to new opportunities. Olinger echoes Christensen’s sentiments and adds her perspective on operational efficiencies.“Our focus for the next few years will be on automation,” she highlights. The goal is to streamline administrative processes, allowing employees to focus more on client engagement and their core competencies. “Automating low-level administrative work is key to enhancing our client experience,” she asserts. This strategic move towards automation is aimed not just at improving efficiency but also at providing better service and creating a more rewarding work environment for their employees. THE CORE OF CHRISTENSEN GROUP: RELATIONSHIPS AND EXPERTISE In a world where insurance is not just a necessity but a critical component of personal and business 140 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 01