Business View Magazine - January 2024

ethos is deeply rooted in its employee-centric approach. This innovative spirit is mirrored in the company’s approach to insurance solutions. By blending creative strategies with numerical acumen, Christensen Group tailors its services to the unique stories of its clients, ensuring a future as secure as it is ambitious. The company’s expertise is not just in risk management but in understanding and planning for the distinct needs of businesses and individuals alike. As Christensen Group commemorates its 72nd anniversary,it does so with a reflection on its enduring legacy — a legacy defined by robust relationships and an unwavering dedication to protecting what matters most to its clients. In a world where change is the only constant, Christensen Group remains a steadfast partner, navigating the complexities of insurance with a personalized, thoughtful approach. A LEGACY OF GROWTH AND INNOVATION The story of Christensen Group Insurance is not just a narrative of business growth, but a tale of familial legacy, deep-rooted values, and strategic decision- making.This context sets the stage for understanding the company’s unique journey and its choice of an Employee Stock Ownership Plan (ESOP) structure. Charlie Christensen, current President and CFO, shares an intimate look into the company’s history and its evolution. “My grandpa started the business back in the 50s,” he reminisces, tracing the lineage of leadership from his grandfather, Gene Christensen, to his father, Bruce Christensen, who later expanded the company in the 1980s.“Dad bought it in the ‘80s, added a few partners in the ‘90s, and grew it nicely before selling it to the ESOP in 2005. I joined in 2012, it’s been a fun journey so far.” The decision to opt for an ESOP over private equity was deliberate and thoughtful. With about 210 employees and offices extending from Minnesota to Kansas City and Austin, Texas, Christensen Group Insurance has always prioritized its people.“When we did the ESOP transaction 17 years ago,” Christensen explains,“two of the partners were seeking a liquidity event.We explored various options, including private equity, but there was a strong conviction against it.” MN Legislative Education E 135 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 01 CHRISTENSEN INSURANCE GROUP