Business View Magazine l January 2023

8 BUSINESS VIEW MAGAZINE VOLUME 9, ISSUE 12 something that we have control over, and we can guarantee that that message is going to get to whatever eyes or ears want to hear it.” Person runs Fairfax County’s podcast program and is the host for “The County Conversation,” in which he discusses different programs, services and happenings in Fairfax County with county employees and subject matter experts. At the time it was launched, the county only had scripted podcasts, so Person created “The County Conversation” to help fill what he considered a gap. “It wasn’t just having the ability to provide a timely update about a program or service or whatever, but I really wanted that podcast Renee Dallman, the host of Virginia’s “This Week in James City County,” echoed the affordability of creating a podcast, saying that all she needed to launch the show was a microphone, a computer and a Pro SoundCloud account for listeners to stream episodes, which costs the county $144 a year. “Our local media have a lot that’s being asked of them right now, so this is an opportunity for us to get that information out there straight from the county’s voice,” Dallman said. “We really moved into social media around 2016, but because they have all become more monetized, the information that we’re putting out isn’t necessarily reaching everybody that we want it to reach, so the podcast is