Business View Magazine l January 2023

65 BUSINESS VIEW MAGAZINE VOLUME 9, ISSUE 12 several years, the steel industry, itself, has grown and flourished in northeast Arkansas, giving Newberry an even greater competitive advantage of being close to its basic raw material suppliers. Newberry Tanks & Equipment success, Fischer points out, comes mainly from its commitment to customer satisfaction and the continuous process improvements that have allowed it to shatter the industry’s lead-time standards. “Historically, the trend with tank manufacturers has been when somebody needs a tank, you get in line and wait-usually a 8, 10, 16, or 24-week lead time,” Fischer explains. “We’ve changed that. We’ll understand the customer’s need for the next full year, and we have a stocking program where, if they need X number of tanks per month or quarter, we will pre-manufacture those in advance and have them on our site so when they call us, we’ll have those tanks ready to be shipped, immediately. For those customers, it’s a tremendous advantage when they go to market.” NEWBERRY TANKS & EQUI PMENT