Business View Magazine l January 2023

227 BUSINESS VIEW MAGAZINE VOLUME 9, ISSUE 12 pages to keep themselves updated and plan their day. For example, we have Election Day coming up, so we will have free rides to voting locations. Anytime we can have a free day is an opportunity to attract bus riders- this lowers emissions, reduces traffic, and promotes public transport as an alternative to private cars, etc.” WATA works collaboratively with community WI LL IAMSBURG AREA TRANSI T AUTHORI T Y (WATA) partners from around the region to ensure rides are safe, efficient, and accessible for all. “When we talk about public transit, we talk about regional connectivity,” Ben shares. “We’ve worked hard with our partner agencies Hampton Roads Transit and Suffolk Transit to make it simple for our riders to transfer bus lines between systems. It’s also