Business View Magazine l January 2023

223 BUSINESS VIEW MAGAZINE VOLUME 9, ISSUE 12 jurisdiction transportation, rebranding a final time to the WATA in 2006 after being recognized as a regional transit authority. Today, WATA operates eleven fixed and two specialty routes. WATA representatives Ben Goodill (Director of Planning and Administration) and Iyanla XO (Marketing and Administrative Specialist) showcase the authority as an essential WI LL IAMSBURG AREA TRANSI T AUTHORI T Y (WATA) public infrastructure that connects the Williamsburg area, provides its community with accessible travel alternatives, and supports the local tourism and events industry. Ben begins, “We service a large geographical area, essentially spanning from Toano all the way down to the Lackey and Newport News area. It really is a beautiful area with a lot of