Business View Magazine l January 2023

213 BUSINESS VIEW MAGAZINE VOLUME 9, ISSUE 12 program in parts of Newport News and Virginia Beach where there is limited or no fixed route transit service. Similar to popular ride-sharing services, for $2 a rider can use HRT’s mobile app to order an on-demand ride in one of HRT’s passenger vans to travel anywhere in the designated zones, including connections to other transportation modes. VI RGINIA TRANSI T ASSOCIAT ION This is a great way to expand the reach of efficient public transportation outside of areas where there isn’t the density and scalability to support frequent fixed-route service. The final way that transit is evolving in the Commonwealth is by looking toward the future. When almost 15 percent of your workforce-aged