Business View Magazine l January 2023

184 BUSINESS VIEW MAGAZINE VOLUME 9, ISSUE 12 impact lessened, we would get extremely busy very quickly. That took a lot longer than we expected, but it’s exactly what happened.” MC&A employees accomplished this through a string of communications that ensured customers were informed of travel and event trends using virtual programs and webinars. The company broadcasted updates on the hospitality industry from around Hawai‘ii, including profiles on venues and restaurants reopening. It created virtual activities and incentives to engage with clients. “We expanded our existing relationships and established new ones during that time,” Marzuki says. A part of MC&A’s business caters to Fortune 500-level companies that recognize the value of holding destination meetings or incentive programs in Hawai’i. The company regularly develops creative and customized experiences for major groups that range from 50 to 10,000, according to Marzuki. Many of these can include employee rewards and bonuses for high-achieving sales professionals and other exemplary employees. Fortunately, interest in cruises has started to recover from its pandemic lows and is nearing pre-pandemic levels. Although the recovery took longer than anticipated, spaces on cruise ships are now filling at higher capacities for the spring and fall seasons, and cruise lines have largely returned to Hawaiian ports. Cruise clients also benefit from MC&A’s excellence in providing turnaround, ground services and shore excursions An easy-to-use online booking portal is also available, and the company frequently works closely with