Business View Magazine l January 2023

162 BUSINESS VIEW MAGAZINE VOLUME 9, ISSUE 12 means many attendees will be directed to the restaurants afterward, which is a win-win for the company. As the hospitality industry is constantly affected by food and drink trends, keeping ahead of this curve can be challenging. But it also means there’s always something new and unique to experience. “We’re starting to see new alcohols, like Mezcals, being used in cocktails, while with the Asian side, we’re seeing the uptake in the use of Soju, a distilled alcoholic drink from Korea,” says Tsoumaris. Technology in the sector has completely revolutionized the game. From an advertising perspective, the advent of Google and SEO (Search Engine Optimization) has helped drive foot traffic to establishments. Using Google Adwords has directed those interested in weddings and dining to HoneyComb’s brands. Another software utilized is OpenTable, which allows the company to automate online reservations, let clients read and leave reviews, and earn points. Adopting these new tools has meant fewer mistakes in making reservations, clients get more from experience, and they will try new items on the menu due to great online reviews. And the HoneyComb Hospitality Group has adopted the idea that your first meeting with the restaurant is via an Instagram meet-up. Building a solid SEO base was accomplished by working closely with a company called The Influence Agency. “We worked with them for nine months, discussing ideas and investing in them to roll out the strategies. HoneyComb Hospitality’s focus was to push the events side of the business which now has a proven record of success. If you type a search about hosting an event in Toronto, our establishments will be listed at the top,” says Farmer. Moving into the future, the partners are committed to creating memorable experiences and developing an environment where guests can escape the mundane. “When we see people leaving our establishments laughing, smiling and feeling good, we know we did our job. This is what motivates us to continue pushing forward,” reflects Farmer. Tsoumaris agrees with Farmer’s sentiments and concludes, “I have fond memories of family events and building community. It takes hours to create individual experiences, and it’s hard work. But it’s all worth it when we see our clients happy faces or get messages the next day about how we’ve made their night, week and month, by giving them the best culinary experience. So continuing on this road is our plan for the future, as well as possibly expanding into new markets,” he concludes. PREFERRED VENDOR/PARTNER n Best Bar Supplies www.bestbarsupplies.com order@bestproductdistribution.com At Best Bar Supplies, we know how important it is to offer your customers the best experience and we have all the tools to help you do just that. We work with industry leading brands and suppliers, offering the highest quality Dinnerware, Flatware, Glassware & Kitchen Equipment to Bar Supplies & Dry Goods and are equipped for full-service delivery so you can be assured you get the products you need on time. n KAF Restaurant Supplies www.kafsupplies.com KAF Restaurant Supplies has been servicing the hospitality industry in the Greater GTA since 2001.  A family owned and operated business which can help with any size project, specializing in hotels, restaurants, nightclubs and bars.  We look forward to working with you on your Equipment and table top needs!